Regional Consumer Marketing Manager

Confidential Company  دبي - الامارات العربية المتحدة  تاريخ النشر:2021/02/21   سجلي الدخول للتقدم

Responsibilities

  • Develop, curate, implement and modify based on performance a localized marketing plan both on- and off-line, identifying specific marketing decisions and actions to achieve conversions.
  • Manage agency partnerships.
  • Understand market restrictions for advertising medical devices to consumers in target markets.
  • Analyze the competitive landscape encompassing direct and in-direct competitors.
  • Understand consumer decision-making and market segmentation.
  • Regularly perform a brand audit and identify areas of improvement.
  • Test new channels and methods for reaching consumers.
  • Create a patient toolkit and provide and materials to assist the Sales team to function effectively.
  • Engage with key stakeholders (consumers, shoppers and consumer insight) to optimize messaging and deliver business results, objectives and strategies.
  • Work together with the Sales and Product teams on promotions and consumer-facing touchpoints.

Key Skills

  • A good understanding of digital marketing channels.
  • A previous track record of off-line marketing activities.
  • Quantitative and analytical skills.
  • A high emotional quotient.

Requirements

  • A minimum of 7 years in a marketing function.
  • A key understanding of on- and off-line marketing tools.
  • Successful track record in senior marketing roles and creating marketing campaigns.
  • Experience with digital and print marketing, content marketing, and social media marketing.
  • Proven ability to plan and manage budgets.
  • Previous experience in Medical Device/Pharma marketing is a plus, but not a requirement.
المهارات المطلوبة
  • Analytical
  • Digital Marketing Channels
  • Off-line Marketing Activities
  • Quantitative
تفاصيل الوظيفة
  • الموقع دبي - الامارات العربية المتحدة
  • القطاع التسويق والمبيعات
  • نوع الوظيفة دوام كامل
  • الدرجة العلمية بكالوريوس
  • الخبرات 7
  • الجنسية غير محدد
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