Strategic Planning - Crash Course


Training Objectives
  • Provide a comprehensive understanding of the strategic planning field, phases, tools and techniques
  • Illustrate the different participation role in developing the strategic plan
  • Gain alignment on the common issues associated with building a strategic plan
  • Provide key tools and techniques to build an actionable smart strategic plan
  • Provide the participants with conceptual framework of the key strategic planning process
  • Gain insights on how to successfully implement a strategic plan
  • Provide the participants with the key methods to measure the performance of the strategic plan and ensuring successful implementation.


Training Outline

  • Understanding today business environment
  • What is strategy?
  • Types of Strategy
  • SPEM Methodology
    • Initiation Phase
      • Stakeholders Analysis
      • Data gathering
    • Planning Phase
      • Vision, Mission & Values
      • Analyzing The External Environment
        • PESTEL Analysis
        • Porter Five Forces
      • Analyzing the Internal Environment
        • McKinsey 7s
        • SWOT Analysis
      • Developing Goals, Objectives & KPI’s
        • TOWS Matrix
        • SMART Objectives
    • Execution Phase 


Trainer Bio- Mr. Suleiman Shannak

Mr. Suleiman Shannak has more than 14 years of diversified experience as a consultant, mentor and trainer in strategic planning & execution, business transformation, organizational change & development, program & project management, performance management & entrepreneurship with domain knowledge in diverse sectors including banking, government, NPOs, industrial, transportation, construction,  retail, ICT & healthcare.

He has a proven track record working with big four companies (PwC & KPMG) and multinational organizations in the MENA & GCC countries such as Arab Bank, USAID & Talal Abu Ghazaleh. Furthermore, Mr. Shannak holds a Master Degree in Organizational Change from Lancaster University (UK) and he is a Certified Strategic Management Consultant, Certified Chartered Management Consultant and Associate for The OR Society.