Responsibilities
Develop and execute strategies to enhance customer lifetime value and optimize bundle penetration.
Design and launch tailored offerings for specific customer segments across different geographical areas.
Lead data segmentation, targeting, and personalization initiatives across various customer segments.
Track and analyze key performance indicators (KPIs) like ARPU, churn rate, and usage metrics to proactively manage the customer base.
Create and implement proactive and reactive retention strategies targeting high-risk churn segments.
Use predictive analytics to identify churn patterns and implement effective prevention measures.
Coordinate win-back and save campaigns across all customer touchpoints to maximize retention.
Manage the entire campaign lifecycle, including planning, execution, tracking, and optimization.
Use both digital and traditional channels to drive cross-sell, up-sell, and engagement campaigns.
Collaborate with BI, product, and MarCom teams to ensure consistent and impactful messaging.
Work with MarCom teams to design and produce campaign material and content.
Ensure customer engagement and stimulation with innovative campaigns and bundling strategies aimed at increasing customer value.
Maximize base stability by increasing bundle penetration.
Drive data penetration initiatives to consolidate telecom spending and enhance base stability.
Manage migration routes to encourage subscribers to move to more stable bundles and maximize lifetime customer value.
Oversee the performance of outbound and inbound tele-sales teams to align with overall strategies.
Set clear sales targets, commission structures, and productivity KPIs to drive team performance.
Manage tele-sales agents’ schedules and operations to ensure timely campaign delivery with maximum impact.
Collaborate with marketing and sales teams for cohesive strategy execution.
Create and implement loyalty programs that significantly improve customer engagement and satisfaction.
Align point accrual and redemption models, ensuring smooth collaboration with operations, finance, and technology teams.
Cultivate strategic partnerships to enhance the loyalty program’s value and offerings.
Lead the development and management of a diverse portfolio of non-telecom merchant partners to enrich the program.
Track the onboarding and performance of partners to foster strong relationships.
Continuously innovate in partner offerings to add value to the loyalty program.
Qualifications
Bachelor’s degree in business, marketing, or a related field; MBA is a plus.
15+ years of experience in the telecom or related industry, with a minimum of 5 years in a leadership role.
Proven track record in CVM, customer lifecycle management, loyalty programs, and retention strategies.
Strong proficiency in data analytics, CRM tools, and campaign automation platforms.
Exceptional leadership, communication, and stakeholder management skills.
المهارات المطلوبة
Mobile
Agile Software Development
تفاصيل الوظيفة
الموقع بغداد - العراق
القطاع
تكنولوجيا المعلومات والاتصالات
نوع الوظيفة دوام كامل
الدرجة العلمية بكالوريوس
الخبرات 10 - 15
الجنسية
غير محدد
سجلي الدخول للتقدم