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Mobile Base Management Director
Confidential Company Baghdad - Iraq Date Posted: 2025/04/27 Login to ApplyResponsibilities
- Develop and execute strategies to enhance customer lifetime value and optimize bundle penetration.
- Design and launch tailored offerings for specific customer segments across different geographical areas.
- Lead data segmentation, targeting, and personalization initiatives across various customer segments.
- Track and analyze key performance indicators (KPIs) like ARPU, churn rate, and usage metrics to proactively manage the customer base.
- Create and implement proactive and reactive retention strategies targeting high-risk churn segments.
- Use predictive analytics to identify churn patterns and implement effective prevention measures.
- Coordinate win-back and save campaigns across all customer touchpoints to maximize retention.
- Manage the entire campaign lifecycle, including planning, execution, tracking, and optimization.
- Use both digital and traditional channels to drive cross-sell, up-sell, and engagement campaigns.
- Collaborate with BI, product, and MarCom teams to ensure consistent and impactful messaging.
- Work with MarCom teams to design and produce campaign material and content.
- Ensure customer engagement and stimulation with innovative campaigns and bundling strategies aimed at increasing customer value.
- Maximize base stability by increasing bundle penetration.
- Drive data penetration initiatives to consolidate telecom spending and enhance base stability.
- Manage migration routes to encourage subscribers to move to more stable bundles and maximize lifetime customer value.
- Oversee the performance of outbound and inbound tele-sales teams to align with overall strategies.
- Set clear sales targets, commission structures, and productivity KPIs to drive team performance.
- Manage tele-sales agents’ schedules and operations to ensure timely campaign delivery with maximum impact.
- Collaborate with marketing and sales teams for cohesive strategy execution.
- Create and implement loyalty programs that significantly improve customer engagement and satisfaction.
- Align point accrual and redemption models, ensuring smooth collaboration with operations, finance, and technology teams.
- Cultivate strategic partnerships to enhance the loyalty program’s value and offerings.
- Lead the development and management of a diverse portfolio of non-telecom merchant partners to enrich the program.
- Track the onboarding and performance of partners to foster strong relationships.
- Continuously innovate in partner offerings to add value to the loyalty program.
Qualifications
- Bachelor’s degree in business, marketing, or a related field; MBA is a plus.
- 15+ years of experience in the telecom or related industry, with a minimum of 5 years in a leadership role.
- Proven track record in CVM, customer lifecycle management, loyalty programs, and retention strategies.
- Strong proficiency in data analytics, CRM tools, and campaign automation platforms.
- Exceptional leadership, communication, and stakeholder management skills.
Required Skills
- Mobile
- Agile Software Development
Job Details
- Location Baghdad - Iraq
- Industry Information & Communication Technologies
- Job Type Full-Time
- Degree Bachelor
- Experience 10 - 15
- Nationality Unspecified
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