Confidential CompanyMuscat - Oman Date Posted: 2023/11/01 Login to Apply
Work with the Implementation Partner and Ministry team to develop a comprehensive Arabic content strategy for the National Government Unified Platform of Oman.
Work closely with the Ministry team to understand the objectives of the Government Unified Platform and ensure that the Arabic content strategy aligns with the objectives.
Review, guide, and provide recommendations to ensure the Arabic Content Strategy outlines the goals, target audience, messaging, and distribution channels for content.
Work closely with the Implementation Partner and Ministry team to conduct in-depth research to understand the needs, preferences, and behaviors of the target audience.
Collaborate with the Implementation Partner and Ministry team to produce high-quality, engaging content that resonates with the target audience.
Ensure that the content is consistent with the brand's voice and style.
Work closely with Implementation Partner and Ministry team to establish content governance and guidelines to maintain consistency, quality, and compliance with legal and regulatory requirements.
Work closely with Implementation Partner and Ministry team to develop strategies for promoting and amplifying content through various marketing and advertising channels to increase its reach and impact.
10+ years’ experience in developing content strategy (Arabic),
Content creation (Arabic), and digital marketing. Should have proficiency in using content management systems (CMS) and digital marketing tools.
Should have a strong understanding of SEO, analytics, and data- driven decision-making.
Should have excellent Arabic and English communication and collaboration skills. Should have knowledge of industry trends, especially in the Government Sector and best practices in content marketing.