Availability Expansion Increase the # of outlets by new customer acquisition and maintain the current outlet base.
SFE KPIs To analyze SFE KPIs and suggest ways to improve them. Ensure that all data in the sales information systems pertaining to his/her area is cleansed, validated, and updated on a regular basis.
In-Outlet Execution To ensure Daily In-Outlet Execution is carried out as per PicOS & RED criteria, ensure proper execution of all marketing initiatives in his area.
Competitor Intelligence To monitor and report competitor activity in his/her assigned area and suggest ways to counter them.
Equipment Management Supervise/ensure the proper injection/placement and optimal utilization of the Company’s Assets in the market i.e.
Coolers, Glass, Shell, Signage, Outlet Activation material etc.Ensuring cooler efficiency.
Customer Relationship Management Maintain customer collaboration and relationship with all the customers in his/her area through special
focus on 20% of total outlets to ensure that they remain loyal. To ensure proper handling of all customer complaints in 48 hours as per company guidelines
Team Management Managing, motivating, training, and coaching his team.
Customer investment form Create, sign, and manage the performance of concessions.
Qualifications
+3 Years
Sales Management
Sales Expertise
Communication and Interpersonal Skills
Customer Relationship Management
Analytical Skills
FMCG Experience with Key Account Customer (Modern Trade Customers)
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