Quarterly/Monthly budget planning (product and market wise) for Company budgets within the company's deadline.
Monthly evaluation of the marketing spends (market, budget and product wise) covering ATL and BTL activities (ATL/ BTL portion management as per company guideline).
Monthly Budget management: Plan proposal with TIM% guide.
Recommend the measures to enhance the quality of Product display.
Development of in store material for all the product categories.
Maintain good level of the company’s display & products in stores – keeps records of distribution of special displays, pops (point of sales materials)
Manage all ATL & BTL.
Create weekly marketing activity reports to be prepared and circulated to all concerned in Company and HQ.
Manage and coordinate product launches.
Manage product reviews and PR activities with PR Manager.
Prepare and execute plans for marketing assigned products or product line(s), with the ultimate objective to achieve or exceed company goals.
Work closely with Brand Marketing to assure consistency with established guidelines.
Participate in decisions regarding product positioning and advertising campaigns.
Develop a budget for the assigned area of responsibility, and operate within established budget guidelines.
Maintain a high level of brand preference and awareness.
Participate in close communication with the agencies by delivering clear briefings, thus deriving ideas that align with the communication strategy and the output wanted.
Analyze the communication impact through before and after consumer research.
Qualifications:
A minimum of 10 years of experience in marketing.
Bachelor’s Degree in marketing or related field.
Excellent command of the English language, both written and spoken.
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