Contribute to the development of the product strategy by carrying out market research, analyzing data, meeting key account customers, gathering competition news, meeting with principles, and planning market activities to maximize product competitiveness in the market.
Ensures Company brand equity is protected & enhanced by having the right outlet environment and communicating the brand image.
Conduct financial analysis of business opportunities to meet and exceed revenue and profitability targets.
Leads knowledge sharing by ensuring that the sales team is fully alert to competition activities and customer needs by conducting regular meetings with the sales team to collect feedback and brief them on competitor activity.
Identifies & specifies required reports from subordinates e.g. revenue growth, inventory tracking, profitability rate, customer satisfaction, expansion progress, etc.
Conducts frequent visits to the field across all customer segments to ensure outstanding execution of promotional activities and collects feedback from the market to enhance promotional efficiency.
Develops, manages & appraises subordinates. Monitors implementation of people management processes to ensure the management team is fully competent to perform their job roles.
Develops, manages & appraises subordinates. Monitors implementation of people management processes to ensure the management team is fully competent to perform their job roles.
Qualifications
Bachelor’s Degree in Business Administration.
5-7 years of Brand Management /channel development & merchandising management experience in a FMCG / Telecoms environment with a large organization.
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