Develop and execute go-to-market strategies for new product launches, ensuring alignment with business goals.
Conduct market research to identify customer needs, market trends, and competitive landscape.
Create compelling product messaging and positioning that differentiates our products in the market.
Collaborate with cross-functional teams, including sales, product development, and customer support, to ensure successful product launches and campaigns. • Develop and manage marketing campaigns across various channels, including digital, social media, email, and events.
Analyze campaign performance and market data to measure success and identify opportunities for improvement.
Produce marketing collateral, such as product brochures, case studies, whitepapers, and website content.
Train and support the sales team with product knowledge and marketing materials. • Monitor and report on product performance, customer feedback, and market trends to inform future marketing strategies.
Maintain a deep understanding of our products and their features to effectively communicate benefits to customers and prospects.
Qualifications
Bachelor’s degree in Marketing, Business Administration, or a related field. • Proven experience as a Product Marketer or similar role in the marketing industry. • Strong understanding of marketing principles, product positioning, and market research. • Excellent written and verbal communication skills.
Ability to work collaboratively with cross-functional teams.
Proficiency in marketing tools and platforms (e.g., Google Analytics, CRM systems, email marketing software).
Creative thinking and problem-solving abilities.
bility to analyze data and draw actionable insights.
Knowledge of digital marketing strategies and best practices.
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