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Responsibilities
- Plan and execute full-funnel marketing campaigns across performance, content, and lifecycle channels.
- Analyze marketing performance and provide actionable insights using analytics tools.
- Collaborate cross-functionally with product, design, and engineering teams to align marketing with business objectives.
- Manage lifecycle marketing efforts, including email, SMS, and push notifications.
- Segment users and build retention flows such as welcome series and win-back campaigns.
- Launch and manage paid media campaigns across Meta (FB/IG), Google (Search/Display/YouTube), X, LinkedIn, and TikTok.
- Stay informed on compliance and ad policy updates, especially in the financial and crypto sectors.
- Implemented and managed technical tracking infrastructure, including pixel setup, event tracking, and conversion APIs; utilized basic SQL and CDP tools (e.g., Segment) to support data-driven marketing initiatives.
Qualifications
- Bachelor’s Degree in Marketing, Business, or a related field.
- 4–6 years of hands-on experience in performance or digital marketing, ideally in fintech, crypto, or consumer tech.
- Familiarity with analytics platforms such as Google Analytics, Mixpanel, or Amplitude.
- Excellent project management, communication, and collaboration skills.
- Strong understanding of CAC, LTV, and marketing unit economics.
- Experience with lifecycle marketing platforms such as Braze, Iterable, or Customer.io.
- Fluency in English is required (Arabic is a plus).
- Awareness of crypto/fintech trends, platform policies, and ad compliance requirements.
Required Skills
- Management
- Strategic Thinking
- Lifecycle Marketing
- Growth Mindset
Job Details
- Location Amman - Jordan
- Industry Marketing & Sales
- Job Type Full-Time
- Degree Bachelor
- Experience 4–6
- Nationality Unspecified
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