Responsibilities
- Plan, manage, and optimize multi-channel paid campaigns with agencies and media buying vendors across Google, Meta, Telegram, TikTok, X, and crypto-native advertising networks for growth.
- Continuously monitor and improve performance metrics such as CAC, ROAS, CTR, and conversion rate.
- Manage ASO efforts to drive organic visibility, installs, and positive reviews across platforms.
- Ideation and execution of promotional campaigns to increase conversion as per channels.
- Execute targeted lifecycle campaigns for various segments (both transactional and promotional) across email, push, and in-app channels, focusing on user onboarding, activation, retention, and reactivation.
- Manage Key Opinion Leaders (KOLs) and influencers in the region to strengthen brand presence and credibility.
- Coordinate internal and external relations with agencies, partners, and other departments to ensure timely communications, product releases, and effective campaign planning.
Qualifications
- 5+ years of experience in performance and growth marketing, preferably within the crypto or fintech app sectors.
- Proven skills in managing paid ad channels (Google Ads, Meta, TikTok, and others) and utilizing ASO tools.
- Hands-on experience with CRM and marketing automation platforms (e.g., Insider, MoEngage, Braze).
- Strong analytical mindset with advanced proficiency in tools such as Google Analytics, Looker Studio, or Power BI.
- Familiarity with the crypto ecosystem, blockchain products, and community dynamics.
- Excellent communication skills in English; Arabic proficiency is a plus but not mandatory.
- A fast learner with excellent team spirit and coordination skills.
Required Skills
- Marketing
Job Details
- Location Amman - Jordan
- Industry Marketing & Sales
- Job Type Full-Time
- Degree Bachelor
- Experience 5+
- Nationality Unspecified
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