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Responsibilities
- Develop and execute go-to-market strategies for new product launches, ensuring alignment with business goals.
- Conduct market research to identify customer needs, market trends, and competitive landscape.
- Create compelling product messaging and positioning that differentiates our products in the market.
- Collaborate with cross-functional teams, including sales, product development, and customer support, to ensure successful product launches and campaigns.
- Develop and manage marketing campaigns across various channels, including digital, social media, email, and events.
- Analyze campaign performance and market data to measure success and identify opportunities for improvement.
- Produce marketing collateral, such as product brochures, case studies, whitepapers, and website content.
- Train and support the sales team with product knowledge and marketing materials.
- Monitor and report on product performance, customer feedback, and market trends to inform future marketing strategies.
- Maintain a deep understanding of our products and their features to effectively communicate benefits to customers and prospects.
Qualifications
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Proven experience as a Product Marketer or similar role in the marketing industry.
- Strong understanding of marketing principles, product positioning, and market research.
- Excellent written and verbal communication skills.
- Ability to work collaboratively with cross-functional teams.
- Proficiency in marketing tools and platforms (e.g., Google Analytics, CRM systems, email marketing software).
- Creative thinking and problem-solving abilities.
- Ability to analyze data and draw actionable insights.
- Knowledge of digital marketing strategies and best practices.
Required Skills
- Product Marketing
Job Details
- Location Amman - Jordan
- Industry Marketing & Sales
- Job Type Full-Time
- Experience 4
- Nationality Unspecified
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