Responsibilities
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Lead the Customer Value Management (CVM) strategy across the customer lifecycle, including activation, engagement, retention, dormancy management, and churn recovery.
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Design and execute personalized engagement campaigns across Push Notifications, In-App Messaging, SMS, and WhatsApp channels.
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Partner with the data team to develop customer segmentation models and dashboards to monitor user behavior, retention, and transaction trends.
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Collaborate with Product and Design teams to optimize customer journeys and improve user engagement.
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Work closely with Marketing and Merchant teams to align lifecycle campaigns with promotional activities and customer experiences.
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Monitor lifecycle KPIs, including activation, retention, churn, reactivation, and revenue growth, and translate insights into actionable strategies.
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Conduct A/B testing and experimentation to improve campaign effectiveness, customer incentives, and service adoption.
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Foster a data-driven culture focused on continuous learning, optimization, and sustainable growth.
Qualifications
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3-5 years of experience in Customer Value Management (CVM), Growth, Retention, or Lifecycle Marketing. Experience in fintech, digital payments, telecommunications, or technology sectors is preferred.
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Hands-on experience with marketing automation and customer engagement platforms such as WebEngage, MoEngage, or CleverTap.
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Strong analytical skills with experience working with data dashboards, customer funnels, and cohort analysis.
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Proven success in developing and executing customer retention and engagement strategies.
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Excellent stakeholder management and cross-functional collaboration skills.
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Ability to adapt quickly, test new approaches, and drive measurable results.
Required Skills
- Marketing
Job Details
- Location Amman - Jordan
- Industry Marketing & Sales
- Job Type From Home
- Degree Bachelor
- Experience 3-5
- Nationality Unspecified
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