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Plan, create, and publish engaging digital content across social media platforms, including posts, graphics, videos, and stories.
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Manage day-to-day social media community engagement, responding to inquiries, comments, and customer feedback in coordination with relevant teams.
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Develop and execute digital campaigns aligned with communication, awareness, and engagement objectives.
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Monitor social media channels, audience sentiment, and digital trends, escalating issues when necessary.
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Analyze campaign and channel performance, prepare reports, and recommend improvements to enhance engagement and reach.
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Maintain the content calendar, brand voice, and digital communication guidelines.
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Collaborate with customer service, IT, and communications teams to ensure consistent and integrated messaging.
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Support the timely distribution of important updates, announcements, and service-related information through digital channels.