Responsibilities
- Own and drive product growth initiatives, with a focus on user activation, engagement, retention, and conversion.
- Identify opportunities to help users reach the product’s value quickly and encourage them to return and continue using the product.
- Develop and execute go-to-market plans for new products, features, campaigns, and growth initiatives.
- Manage go-to-market activities from planning and launch through performance monitoring and optimization.
- Analyze product performance using funnels, cohorts, retention curves, dashboards, and A/B testing results.
- Use data and performance insights to identify growth opportunities and recommend improvements.
- Make objective, results-driven decisions and recommend discontinuing products, features, campaigns, or channels when performance data does not support continued investment.
- Use AI tools to support rapid prototyping, content development, idea validation, testing, and product execution.
- Develop and test product concepts and working solutions efficiently without depending on a full team.
- Collaborate with Marketing, Product, Technology, Design, and other relevant teams to deliver growth initiatives.
- Support and optimize free-to-paid conversion, subscriptions, trials, paywalls, and other monetization initiatives.
- Monitor customer behavior, market trends, and product performance to identify opportunities for improvement.
- Prepare clear, concise, and data-driven reports and recommendations for management.
Qualifications
- Bachelor’s degree in Marketing, Business Administration, Product Management, or a related field.
- 2–4 years of experience in Product Management, Product Ownership, or a related role, with a strong marketing background.
- Experience working with B2C consumer products, including both free and paid product offerings.
- Proven experience in improving user activation, engagement, and retention.
- Experience executing go-to-market plans from planning through launch and performance evaluation.
- Hands-on experience using AI tools for prototyping, drafting, testing, and validating product ideas.
- Strong ability to interpret product and growth data, including funnels, cohorts, retention curves, dashboards, and A/B testing results.
- Experience making data-driven decisions and evaluating the performance of products, features, campaigns, and growth channels.
- Experience with free-to-paid conversion, subscriptions, trials, and paywalls is preferred.
- Experience in the Saudi Arabian, UAE, or Egyptian markets is preferred.
- Experience with mobile applications, mobile web products, and Arabic user interfaces is preferred.
- Native Arabic speaker with a good command of English.
- Strong analytical, problem-solving, communication, and decision-making skills.
- Excellent writing skills with the ability to prepare clear and concise updates for management.
- Ability to work independently, take ownership, and manage multiple priorities in a fast-paced environment.
Required Skills
- Analytical Skills
- Decision-Making
- Problem Solving
- Product Marketing
- Stakeholder Engagement
- Collaboration Skills
- AI
Job Details
- Location Amman - Jordan
- Industry Marketing & Sales
- Job Type Full-Time
- Degree Bachelor
- Experience 2 - 4
- Nationality Unspecified
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