Responsibilities
- Develop and implement the Bank’s digital marketing strategy across various channels.
- Manage, grow, and optimize the Bank’s social media channels based on defined KPIs.
- Plan and execute web, SEO/SEM, email, social media, and display advertising campaigns.
- Maintain and strengthen the Bank’s digital and social media presence.
- Measure, analyze, and report on digital marketing campaign performance.
- Identify market trends, customer insights, and opportunities to optimize campaign performance and spending.
- Plan and execute experiments, A/B testing, and conversion optimization initiatives.
- Develop new and creative digital marketing ideas and initiatives.
- Collaborate with internal teams to create digital touchpoints and improve customer experience.
- Manage relationships and coordinate with marketing agencies and external vendors.
- Coordinate marketing research activities and initiatives across the region.
- Conduct and analyze surveys and prepare market research reports using IPSOS STATEX and similar tools.
- Monitor and document competitors’ activities across different markets and segments.
- Prepare benchmarking, analytical, and market research reports.
- Evaluate emerging digital technologies and recommend relevant solutions for adoption.
- Support the development and execution of offline marketing, branding, PR, and communication initiatives.
Qualifications
- Bachelor’s degree in Marketing, Economics, Statistics, Business Information Technology, or a related field.
- 7+ years of relevant experience in digital marketing, marketing communications, and/or market research.
- Experience working within a multinational bank, financial institution, multinational company, research agency, or advertising agency.
- Strong experience in digital marketing strategy, social media management, SEO/SEM, email marketing, and digital advertising.
- Strong understanding of market research methodologies, survey techniques, competitor analysis, and benchmarking.
- Experience using IPSOS STATEX or similar market research and analytical tools.
- Strong analytical and problem-solving skills.
- Technology-savvy with strong knowledge of digital marketing tools and technologies.
- Strong project management and organizational skills.
- Excellent presentation, communication, and interpersonal skills.
- Ability to manage multiple priorities and deliver results under tight deadlines.
- Strong creative and innovative thinking.
- Excellent stakeholder management and collaboration skills.
- Fluent in Arabic and English, both written and spoken.
Required Skills
- Digital Marketing
- SEO Principles
Job Details
- Location Amman - Jordan
- Industry Marketing & Sales
- Job Type Full-Time
- Degree Bachelor
- Experience 7+
- Nationality Unspecified
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