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Responsibilities:
• Develop and execute go-to-market strategies for new product launches, ensuring
alignment with business goals.
• Conduct market research to identify customer needs, market trends, and competitive
landscape.
• Create compelling product messaging and positioning that differentiates our products in
the market.
• Collaborate with cross-functional teams, including sales, product development, and
customer support, to ensure successful product launches and campaigns.
• Develop and manage marketing campaigns across various channels, including digital,
social media, email, and events.
• Analyze campaign performance and market data to measure success and identify
opportunities for improvement.
• Produce marketing collateral, such as product brochures, case studies, whitepapers, and
website content.
• Train and support the sales team with product knowledge and marketing materials.
• Monitor and report on product performance, customer feedback, and market trends to
inform future marketing strategies.
• Maintain a deep understanding of our products and their features to effectively
communicate benefits to customers and prospects.
Qualifications:
• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Proven experience as a Product Marketer or similar role in the marketing industry.
• Strong understanding of marketing principles, product positioning, and market research.
• Excellent written and verbal communication skills.
• Ability to work collaboratively with cross-functional teams.
• Proficiency in marketing tools and platforms (e.g., Google Analytics, CRM systems, email
marketing software).
• Creative thinking and problem-solving abilities.
• bility to analyze data and draw actionable insights.
• Knowledge of digital marketing strategies and best practices.
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