Responsibilities
- Develop and implement annual marketing strategies and plans aligned with the company’s commercial and business objectives.
- Lead marketing activities across brands and markets, ensuring effective support for sales growth, market penetration, and brand development.
- Prepare and manage annual and quarterly marketing calendars covering campaigns, product launches, promotions, digital marketing, trade marketing, and corporate communications.
- Develop market-specific marketing strategies for the local market and international/export markets.
- Monitor market trends, consumer behavior, competitor activities, and FMCG industry developments to identify growth opportunities and strengthen brand positioning.
- Manage and coordinate relationships with multiple external marketing, advertising, digital, media, and creative agencies.
- Review and evaluate creative concepts, campaign proposals, media plans, and agency recommendations to ensure quality and alignment with marketing objectives.
- Monitor agency performance, timelines, deliverables, and quality, and address any performance or execution issues.
- Collaborate closely with the Sales team to develop and implement effective trade marketing and in-store promotional activities.
- Support distributors and agents by developing market-relevant marketing plans, promotional campaigns, and marketing materials.
- Develop and oversee point-of-sale materials, retailer promotions, consumer offers, and product-display initiatives.
- Ensure marketing activities are adapted to the specific requirements of different markets, countries, sales channels, and customer segments.
- Contribute to business development initiatives, market expansion, new product launches, sales-growth opportunities, and distributor support.
- Conduct regular reviews of marketing performance and recommend initiatives to improve brand awareness, market share, and commercial results.
- Coordinate with internal stakeholders to ensure effective execution of marketing initiatives and alignment between marketing, sales, and business-development activities.
- Travel to local and international markets when required to support marketing and business-development activities.
Qualifications
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- Minimum 10 years of progressive marketing experience, with at least 3 years in a managerial or leadership role.
- Proven and strong experience within the FMCG sector is mandatory.
- Experience in household cleaning products, detergents, personal care, food, beverages, or other consumer-product categories is highly preferred.
- Strong experience in developing and executing marketing strategies, brand management, trade marketing, and integrated marketing campaigns.
- Proven experience managing external marketing, advertising, digital, media, or creative agencies.
- Strong understanding of consumer behavior, market trends, competitor analysis, and brand positioning.
- Excellent command of Arabic and English.
- Proficiency in Microsoft Office, particularly Excel and PowerPoint.
- Strong leadership, communication, analytical, negotiation, and stakeholder-management skills.
Required Skills
- Sales Management
- Leadership Development
- Communication
Job Details
- Location Amman - Jordan
- Industry Marketing & Sales
- Job Type Full-Time
- Degree Bachelor
- Experience 10+
- Nationality Unspecified
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