Own and drive product growth initiatives, with a focus on user activation, engagement, retention, and conversion.
Identify opportunities to help users reach the product’s value quickly and encourage them to return and continue using the product.
Develop and execute go-to-market plans for new products, features, campaigns, and growth initiatives.
Manage go-to-market activities from planning and launch through performance monitoring and optimization.
Analyze product performance using funnels, cohorts, retention curves, dashboards, and A/B testing results.
Use data and performance insights to identify growth opportunities and recommend improvements.
Make objective, results-driven decisions and recommend discontinuing products, features, campaigns, or channels when performance data does not support continued investment.
Use AI tools to support rapid prototyping, content development, idea validation, testing, and product execution.
Develop and test product concepts and working solutions efficiently without depending on a full team.
Collaborate with Marketing, Product, Technology, Design, and other relevant teams to deliver growth initiatives.
Support and optimize free-to-paid conversion, subscriptions, trials, paywalls, and other monetization initiatives.
Monitor customer behavior, market trends, and product performance to identify opportunities for improvement.
Prepare clear, concise, and data-driven reports and recommendations for management.
Qualifications
Bachelor’s degree in Marketing, Business Administration, Product Management, or a related field.
2–4 years of experience in Product Management, Product Ownership, or a related role, with a strong marketing background.
Experience working with B2C consumer products, including both free and paid product offerings.
Proven experience in improving user activation, engagement, and retention.
Experience executing go-to-market plans from planning through launch and performance evaluation.
Hands-on experience using AI tools for prototyping, drafting, testing, and validating product ideas.
Strong ability to interpret product and growth data, including funnels, cohorts, retention curves, dashboards, and A/B testing results.
Experience making data-driven decisions and evaluating the performance of products, features, campaigns, and growth channels.
Experience with free-to-paid conversion, subscriptions, trials, and paywalls is preferred.
Experience in the Saudi Arabian, UAE, or Egyptian markets is preferred.
Experience with mobile applications, mobile web products, and Arabic user interfaces is preferred.
Native Arabic speaker with a good command of English.
Strong analytical, problem-solving, communication, and decision-making skills.
Excellent writing skills with the ability to prepare clear and concise updates for management.
Ability to work independently, take ownership, and manage multiple priorities in a fast-paced environment.
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