Responsibilities
- Set and lead the overall marketing strategy for the business, in line with company goals.
- Work collaboratively with sales, product, sales, operations and other teams on product launches and promotions. It is essential the candidate understands that other departments are dependent on marketing and thus exceptional teamwork skills and team spirit are needed for this role.
- Plan and lead the marketing launch of the brand in Chad, including market entry, brand introduction and early customer growth.
- Build clear brand positioning for each market and keep messaging consistent across both countries.
- Adapt campaigns to local language, culture and customer needs in each market (Arabic and French).
- Oversee all online marketing, including social media, SEO, paid ads, email/sms and in-app marketing.
- Oversee offline marketing, including BTL, print, TV, radio, outdoor and on-ground activations, including merchant marketing
- Push innovative marketing methodologies and practices including guerrilla marketing.
- Study market trends, customer behaviour and competitors in both countries to guide decisions.
- Set marketing KPIs and track results for each market, and report them to the CEO.
- Own and manage the marketing budget for both markets and make sure spending gives a good return.
- Work aggressively and at a rapid pace to execute novel ideas, capture market share, penetrate untapped markets and generally drive demand at the pace needed for a fast-growing tech startup.
- Build, lead and develop the marketing team, including hiring the team for Chad.
- Choose and manage external agencies, media partners and suppliers in both markets.
Qualifications
- Bachelor’s degree in Marketing, Business, or a related fields.
- 10+ years of experience in marketing, with at least 4 years in a senior leadership role.
- Proven experience driving growth at a start up.
- Experience managing marketing across more than one country.
- Knowledge of the Sudan and/or Chad markets, or similar markets in the region.
- Strong experience in both online and offline marketing channels.
- Strong understanding of digital marketing tools, platforms and analytics.
- Experience managing large budgets and leading teams.
- Fluent in English; Arabic and/or French is a strong plus.
- Excellent communication, leadership and project management skills.
- Strong analytical mindset with the ability to use data to drive decisions.
- Willing to travel often to the different markets we operate in.
المهارات المطلوبة
- التسويق الرقمي
تفاصيل الوظيفة
- الموقع عمان - الأردن
- القطاع التسويق والمبيعات
- نوع الوظيفة من المنزل
- الدرجة العلمية بكالوريوس
- الخبرات 10+
- الجنسية غير محدد
وظائف مماثلة
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الأردنConfidential Company المزيد
المزيد من الوظائف الشاغرة من صاحب العمل
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