Create compelling English campaign content across multiple channels, including outdoor advertising (OOH), social media, digital platforms, radio, print materials, and in-branch communication.
Develop engaging headlines, taglines, and creative campaign ideas in coordination with the creative team.
Write scripts for video and audio productions while ensuring the content is effective for both visual and spoken formats.
Maintain and strengthen the brand’s English tone of voice, ensuring consistency across all communication materials.
Edit and enhance English copy prepared by other departments to ensure clarity, quality, and alignment with brand standards.
Work closely with the content team to deliver impactful English communication that is culturally relevant and not directly translated from Arabic.
Qualifications
Bachelor’s degree in English Language, Marketing, Communications, Journalism, Advertising, Public Relations, or a related field.
3–5 years of experience in English copywriting within an agency, studio, or corporate brand environment.
Excellent command of written English with strong creative writing abilities.
Solid understanding of campaign copywriting and brand communication strategies.
Strong knowledge of tone of voice and audience engagement techniques.
Previous experience in campaign-based writing across various formats is highly preferred.
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