Develop high-quality campaign copy in both Arabic and English across a wide range of communication channels, including digital, social media, out-of-home (OOH), radio, print, and in-branch marketing materials.
Collaborate with the creative team to conceptualize and deliver compelling campaign ideas, headlines, taglines, and messaging that align with brand objectives.
Write clear and engaging scripts for video and audio content, ensuring messaging is effective across both visual and spoken formats.
Maintain and strengthen the brand's tone of voice across Arabic and English communications, while supporting internal teams in its consistent application.
Review, edit, and refine copy produced by cross-functional teams to ensure accuracy, quality, and adherence to brand and communication standards.
Work closely with the content team to ensure Arabic and English copy is equally impactful, culturally appropriate, and consistent in meaning and intent.
Qualifications
Bachelor's degree in Marketing, Communications, Journalism, English, Arabic, or a related field is preferred.
3–5 years of professional copywriting experience within an advertising agency, creative studio, or in-house brand environment.
Native-level proficiency in Arabic with excellent written communication skills in English.
Demonstrated experience in developing brand campaign copy across multiple platforms, supported by a strong and diverse portfolio.
Strong understanding of brand tone of voice and the ability to apply and maintain it consistently across all communication channels.
Excellent creative thinking, editing, and proofreading skills with exceptional attention to detail.
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